AWE Studio (Beatriz Sousa and Giliam Ganzevles)
The project required a delicate balance between political messaging and social media appeal. Extensive research was conducted on existing AR filters, ranging from aesthetic to promotional uses, including politically-oriented examples. This research, combined with AWE Studio's target audience analysis, informed the technical and creative possibilities aligned with the campaign's goals.
Two distinct AR filters were developed to cater to different user engagement styles:
The development process involved rapid ideation, design, and implementation using Spark AR Studio for Instagram and Effect House for TikTok. Collaboration with AWE Studio was crucial for direction, asset preparation, and prototype testing.
This project demonstrated the potential of AR technology in political engagement, particularly for younger audiences. The tight timeline necessitated agile development and cross-platform expertise, pushing the boundaries of AR filter capabilities, especially in creating a randomized quiz format.
While specific campaign results were not shared, the filters were utilized by several sustainability-focused influencers, indicating successful integration into the broader campaign strategy. The project highlighted the importance of balancing aesthetic appeal with meaningful content in digital political outreach.
Key insights gained include the need for deep technical knowledge of AR platforms to realize ambitious concepts, and the value of interdisciplinary collaboration in creating effective digital campaign tools. This experience has significantly enhanced our capabilities in leveraging AR for social and political engagement.
