A Digital Garden: AR Filters
Realized during:
2024
Client
Bakken&Baeck
Role
Experience Designer, Developer
Brief
Design Instagram AR filters for the "A Digital Garden" exhibition at Bakken&Baeck's new studio in Barcelona, integrating artist Alex Valentina's artwork with interactive AR experiences.
Problem
Create an immersive experience that extends Alex Valentina's physical artworks into the digital space, respecting the technical limitations of the Spark platform while maintaining the artistic integrity of the original works.
Project Video
A Digital Garden: AR Filters
Analysis
Bridging Physical and Digital Art

The project required close collaboration between design, art, and technology. The initial analysis focused on understanding the possibilities and limitations of the Spark software, balancing them with Alex's artistic vision and Bakken&Baeck's expectations. This process involved numerous iterative exchanges to define achievable concepts that would enrich the exhibition experience.

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A Digital Garden: AR Filters
Solution
Animating Through AR

Three distinct AR filters were developed, each designed to interact with specific artworks in the exhibition:

  1. Butterfly Filter: An animated silver butterfly flying in the center of the room, leaving a trail of particles and accompanied by small fluttering butterflies on the screen.
  2. Dragonfly Filter: Animates a dragonfly directly above the corresponding artwork, bringing it to life with wing movements and reflection effects.
  3. Plant Filter: Generates a 3D plant in the center of the space, surrounded by floating flowers moving with particle effects.

The development process involved close collaboration with 3D artist Alvise for asset creation, followed by manipulation and animation within Spark. Each phase was carefully verified with Alex Valentina to ensure consistency with his original vision.

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A Digital Garden: AR Filters
Final Consideration

There is a potential of augmented reality in creating bridges between physical and digital art. The experience highlighted the importance of a collaborative and iterative approach in designing AR experiences, balancing artistic vision, technical possibilities, and client objectives. The resulting filters not only enriched the "A Digital Garden" exhibition experience but also opened new possibilities for public interaction with art in exhibition spaces.

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